Starbucks' Strategy Research Paper Example | Topics and Well Written Essays - 750 words

Starbucks' Strategy - Research Paper Example Starbucks Coffee Company ensures creativity and innovation. Products provided here are customers oriented and designed to meet the needs of the customers in the best way possible. Use of the available digital technology is an important aspect of innovation that is used to fulfill the wants of the customers. The managers of Starbucks ensure that the activities at the company are outcome oriented. The company has a high profile that has to be maintained in the global economy. Therefore, all its initiatives ought to be outcome oriented. Starbucks Company encourages teamwork among the employees so that they can achieve better results. Working as a team makes the outcome more efficient than working on an individual basis. The achievements made by the company are therefore influenced by the good management skills. Starbucks management strategies have contributed to the position it is in today. Innovation is one of the main contributors of the company’s success. The Coffee Company was opened in 1971 and has shown tremendous improvement over the years. This is due to the great innovative ideas that have prevailed in the company. Howard Schultz was a great innovator who owned the company personally and ensured that the products were designed to suit the customers. Through good customer service and addressing the real need of the customers, the company has been able to maintain its customers (Noe 2012). Another innovative strategy used by Starbucks is to ensure that the employees of the company have the scientific knowledge of the products they produce. This is different as in other coffeehouse employees tend to apply individual improvisation in the way of serving coffee. Through this, they are able to maintain both local and international customers. A manager at Starbuck is supposed to be innovative in order to maintain the good