Clear sky Essays

Clear sky Essays Clear sky Essay Clear sky Essay The advert has a linear narrative and uses iconography through out, with the use of various images to suggest meanings for whats going on. At the beginning of the ad, for the first second or so everything seems normal as you see Britney walk towards her room, but then suddenly everything goes in to slow motion and the sound changes from diagetic to non diagetic as you suddenly hear a heart beat. The sudden change in sound happens as the two characters eyes meet, showing that theres some sort of immediate attraction between the two, initialising the main story of the advert. Slowly the sound of a brass instrument can be heard as the tension builds up. The physical attraction between the two, even in separate rooms can be felt by the viewer just with the music alone. The close ups on Britney and the slow motion used as she moves towards the door, emphasizes the attraction she has towards the guy, but in a way is too shy to go all the way. As the music continues to intensify with the introduction various string instruments as well as the continuation of the sound of a beating heart, various images flash across the screen, together adding their own meaning to the advert itself. Many different meanings and reasons could probably be given for them but some are more obvious then others. The first sequence of shots outside of the main setting in the hotel room shows a dark night sky as red lightning streaks through it before quickly changing to a shot of Britney, sort of looking through the few clouds in a clear sky. It could be interpreted that she has possibly just got out of a bad relationship, or was being held back by something and can now finally see the light, see what actually lies in front of her. The next sequence of shots goes from a hand running down the glass from with in a shower, quickly changing to a sped up shot of lilies blooming. The meaning behind this can simply be seen as shes washing away her past before venturing in to a new, fresh relationship. As the scenes continue to flash across the screen at a much quicker pace, they are basically using images to suggest the start of an intimate relationship between the two main characters in the advert. The dream like images of the two having sex with each other emphasises this even more. With the background music intensifying and the speed of the distant heartbeat starting to race, it pumps up the atmosphere for the audience, building their curiosity as to what the whole advert is trying to sell and what would happen next. As finally the music reaches is peaks it rapidly fades away to leave you with a mixed shot of both characters stepping away from the door, too nervous to actually take it that one step further, leaving the viewer then in a sort of exhausted like state, the camera then zooms in on Britneys face before fading out the entire shot in to a completely black screen. Thats when a voice over can actually be heard, pulling the viewers attention back in as finally the product is revealed. A shot of it against a black background makes it stand out to the viewer, together with the actual name of the product tells the audience what it is and what it looks like so that they know what to look for in shops. With the only words spoken throughout the whole thing being Do you dare? and the excitement built up all the way through, will make the viewer feel like they need to feel that themselves and believe that to get this fragrance they will experience it. The use of psychologist theories is used throughout the entire advert and manages quite successfully to persuade the viewer that its something they need. All around a well thought out advert to achieve the aims desired.